Isuzu Commercial Truck of Canada continues to see steady growth and is making a real presence in the Canadian market. Western Canada Highway News met with Andrew M. Craig, Director, Canada Operations for Isuzu Commercial Truck of Canada, Inc. to find out more about this popular make of trucks.

Q - Can you give a brief history of the company? When did it open its Canadian operations?

A - Isuzu is one of the oldest automotive companies in Japan, tracing its origins back to 1916. In the 1950s the company’s primary focus moved to diesel engine and truck production, and now Isuzu trucks are sold in over 120 countries around the world. The industrial diesel engine division is one of the largest global suppliers of diesel engines, and these engines can be found in many industrial applications in Canada.

In the United States, Isuzu started selling Low Cab Forwards (LCF) trucks back in 1984, and have been the leading LCF truck in the US since 1986, dominating the marketplace with over 70% penetration of the
LCF segment.

In Canada, Isuzu LCF trucks were originally distributed by GM and were badged as the GMC W-Series, until Isuzu Commercial Truck of Canada was created in 2007. Since then, we have added to the field team and the dealer network significantly, helping fuel the growth of Isuzu trucks in Canada.

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