May 25, 2016 – Press Release
Bridgestone Americas Names New Vice President of Marketing for Commercial Tire
Eric Higgs brings more than 20 years of global marketing experience
NASHVILLE, Tenn. (May 25, 2016) – Bridgestone Americas (Bridgestone) today announced that Eric Higgs has joined the company as vice president of marketing for its Commercial business. Higgs will be responsible for leading the marketing strategy and efforts for the Commercial group, and will have direct marketing leadership of the Bridgestone TBR, Bandag and OTR businesses.
“Eric is a proven leader with a keen understanding of how to create and execute integrated business strategies that drive growth and create value,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. “I am confident our team will benefit from Eric’s strategic leadership, his business acumen and his commitment to innovation.”
Higgs brings more than 20 years of experience in global marketing to his role at Bridgestone. He spent the last four years at Kimberly-Clark Corporation, most recently serving as General Manager for the Hands & Face category since January 2015. In his last three years with Kimberly-Clark, Higgs led the Kleenex team on a journey to restore growth of the brand by reversing negative trends on sales, profit, share and penetration. This growth was supported by the launch of an exciting and award-winning commercial program, and set the stage for continued category growth. Prior to that, Higgs worked for the National Underground Railroad Freedom Center, and also spent 18 years at Procter & Gamble in multiple marketing and manufacturing roles.
Higgs earned a Bachelor of Science in chemical engineering from the University of Illinois at Urbana-Champaign and a Master of Business Administration from Duke University.
For more company news, visit BridgestoneAmericas.com.
About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.