The Canadian Trucking Alliance (CTA), Canada’s national trucking group, in conjunction with the provincial trucking associations, launched National Trucking Week many years ago. It begins on the first Sunday in September and runs to the following Saturday.
The purpose of the weeklong celebration is to recognize the important contributions made by the 400,000+ Canadian men and women who keep the country’s freight moving.
Provincial trucking associations, carriers, industry suppliers, regulators and other stakeholders undertake activities in their own province to mark the event. In previous years, provincial associations have marked the occasion with newspaper supplements, radio advertising, contests, special promotions, and special events at truck stops and roadside inspection stations. Carriers and industry suppliers have hosted BBQs, breakfasts, truck washes, offered special giveaways to employees and marked the week event with a wide variety of activities.