Ultimate Logistics Ltd. was founded by Tanuj Sharma and Mandeep Singh in 2020 with a vision to provide cost-competitive and reliable transportation services in the trucking industry. Sharma started his journey in Saskatchewan as a dental laboratory technician for five years.

Singh was an aeronautical engineer with Rolls Royce for 15 years before teaming up to create Ultimate Logistics. Today, it operates as a fully insured, bonded, asset-based carrier based out of Moose Jaw, Saskatchewan, with terminals in both Saskatoon and Calgary. The team of professional drivers at Ultimate Logistics can provide transportation solutions for overweight and over-dimensional loads anywhere in Canada and the US. 

Sharma and Singh have been involved in the trucking industry in some aspect for the last seven years with varying roles as partners involving business development, managing relationships with clients, overseeing operations, managing drivers, and ensuring compliance with regulations. The two saw an opportunity to create a company that not only meets clients’ needs but supports and values the drivers who are the backbone of the industry. 

“After working for a few years in separate sectors, we had an opportunity in the trucking industry and partnered with agriculture manufacturers of Saskatchewan to aid them in their transportation needs,” said Sharma and Singh. “We wanted to support Western Canadian farmers and contribute to the economy and growth of Saskatchewan.”

At Ultimate Logistics, company culture is built on a foundation of respect, teamwork, and continuous improvement. Sharma and Singh believe that their staff are the heart of the company, and they strive to create an environment where everyone feels valued and supported. 

“We foster a positive work environment by maintaining open lines of communication, recognizing and rewarding hard work, and providing opportunities for professional development. We also place a strong emphasis on work-life balance, which can be challenging in the trucking industry,” says Sharma and Singh. “We ensure our drivers have schedules that allow for sufficient rest and time with their families and provide resources to help them stay healthy and safe on the road. Our goal is to create a workplace where everyone feels like part of a family and can thrive both personally and professionally.”

Like many in the trucking industry, the biggest challenge Ultimate Logistics faces is the ongoing driver shortage. Recruiting and retaining skilled drivers is becoming increasingly difficult, especially given the demanding nature of long-haul trucking. 

“Another challenge is the fluctuating fuel prices, which can impact operational costs. We’re constantly looking for ways to optimize fuel efficiency, whether through investing in more fuel-efficient vehicles or adopting new technologies that help us monitor and reduce fuel consumption,” says Sharma and Singh. “On the flip side, there are also exciting opportunities. Saskatchewan’s economy is growing, particularly in agriculture and mining, which increases demand for reliable transport services. This presents a chance for us to expand our operations and build new partnerships within the province. Additionally, the push towards sustainability is driving innovation in the industry. We’re exploring the potential of electric trucks and other green technologies, which could reduce our carbon footprint and position Ultimate Logistics as a leader in sustainable transportation.”

Ultimate Logistics is also a valued member of the Saskatchewan Trucking Association. Sharma and Singh say the STA is imperative in providing them with updates on the latest trends, regulatory changes, and best practices. 

“Through the STA, we’ve had the opportunity to connect with other industry professionals, share insights, and collaborate on initiatives that benefit the entire trucking community. This network has been instrumental in helping us navigate challenges like the driver shortage and adapting to new regulations,” says Sharma and Singh. “The association also provides valuable training and certification programs, which we utilize to keep our drivers and staff up to date with the latest safety standards and industry practices.”

Although they are both optimistic about the future, with the right focus and investments, Sharma and Singh believe the industry needs to focus the most on making trucking a more attractive career choice for younger generations. They believe this could involve improving working conditions and offering better training and career development opportunities. As well as incorporating newer technologies in automation, telematics, and fuel efficiency. These technologies can also help improve safety, reduce environmental impact, and enhance operational efficiency. 

“We also hope for more robust infrastructure development across Canada. As the industry grows, so does the need for better roads, more rest stops, and enhanced logistical support, especially in rural and remote areas. Investment in infrastructure is crucial for supporting the efficient movement of goods across the country,” says Sharma and Singh. “We’d also like to see stronger collaboration between the industry and government. This includes working together to develop policies that support the growth of the trucking sector, improve safety standards, and address the regulatory challenges that often come with cross-border transportation. By working together, we can create a more resilient and innovative trucking industry that continues to play a vital role in Canada’s economy.”

For anyone looking to pursue a career in the trucking industry, Sharma and Singh believe you need to go into it with a clear understanding of what the job entails.

“Trucking is a demanding profession that requires long hours on the road, sometimes away from family for extended periods. However, it’s also a career that offers a great deal of independence, responsibility, and the satisfaction of playing a crucial role in keeping our economy moving. Through you, Canada can thrive and continue to be a cornerstone of our economy for years.”